News: YouTube & Ticketmaster Join Forces!
YouTube and Ticketmaster have announced a partnership that will make buying your next ticket for a concert or show easier than ever.
Available immediately, YouTube and Ticketmaster have added a functionality that enables users to purchase concert tickets for their favourite artist’s upcoming shows via their YouTube videos description box, where it will display the user account’s nearest upcoming show available based on the area code associated with the account. Users also have the ability to look at dates further outside their area with this new feature.
While right now it’s limited to Ticketmaster events, when you click on the tickets listing under the YouTube video you will be automatically redirected to the artist’s Ticketmaster purchase page where you will be able to complete your transaction as such. Easy!
YouTube has said that they were trying to figure out a way to offer a ticketing experience for a while before finally deciding on integrating Ticketmaster into their streaming service and hinted that this is just one of a few features focused on artist-to-fan connections that they are working on. Ooh, mysterious!
Expect YouTube to continue to roll out even more neat and convenient add on’s in the future.